After all the success they had with Monki, COS, and & Other Stories (yep, they’re all run by the same overarching brand), it’s no surprise that H&M would go ahead and open up another store in London.

But it’s still pretty exciting news.
Mostly because we tend to think of H&M as old reliable – somewhere we can nip to on our lunch break to find something wearable for a last-minute date or an outfit for the next day. Anything they do is going to be good.
Their new brand and accompanying concept store… Read the full story