Ikea’s big blue bag has had a bit of a ~moment~ recently.
Ikea's big blue bag is getting a high fashion makeover
It started with Balenciaga selling a £1,672 bag that looked pretty similar to Ikea’s iconic tote bag. Then Ikea responded. Then people started transforming Ikea Frakta bags into high-fashion accessories.
It’s natural, then, that Ikea has felt that now’s the time to let their Frakta bag reach its full, high fashion potential.
They’ve teamed up with Virgil Abloh, the founder and designer of Off-White, to revamp Ikea’s big blue bag entirely.
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