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ASOS hasn’t been editing out models’ stretchmarks and people are loving it

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(Picture: ASOS/metro.co.uk)

We’re not sure why it’s happened but it looks like ASOS hasn’t been photoshopping out all the stretchmarks on their models recently – and it’s getting them loads of praise.

ASOS hasn't been editing out models' stretchmarks and people are loving it

If you take a gander at their collection of swimwear, lingerie, and bodysuits and come across a bum-focused shot, you might actually see – gasp – stretchmarks.

This is shocking, you see, because in the world of advertising and selling clothes, things like cellulite, stretchmarks, and acne simply don’t exist. They’re erased before they ever make it to our screens.

The… Read the full story


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