Underwear shopping shouldn’t be as hard as it is.

It goes UNDER your clothes. Technically, we shouldn’t remotely care what it looks like.
You should be able to go into a shop, grab the first thing you see, and head to the cash register. Like when you buy socks.
But no – bras are even harder to buy than shoes. (And I really struggle with shoes.)
Here are the very specific hells you go through while trying to buy a bra.
The price
Even for small-chested ladies like myself, most of my dresses are cheaper than my bras.