It was once reserved for the gym. But now athleisurewear dominates every waking moment of our lives – it’s Lycra and leggings from dawn ’til dusk.
From Lululemon at Waitrose, Fabletics over brunch and Sweaty Betty on the high street, you cannot escape the sports bra and Lycra-clad.
ASOS is selling a bag designed to look like the poo from The Emoji Movie
And now, atheleisure has hit the beach. This poolside take on the sportswear-as-daywear trend is insanely chic right now and actually kind of practical if you like doing more than posing in the water.
And, as athletic brands are diving… Read the full story