This is River Island’s new Kids Squad.
And third from the right is 11-year-old Joseph Hale.
He has Down’s Syndrome and he’s now one of the faces of River Island’s campaign, which launched on Friday in a bid to celebrate diversity.
‘The idea of the squad was to create a diverse group of children to portray “squad goals”, Joseph is great fun with an infectious laugh and star presence,’ says Josie Cartridge, customer director of River Island.
‘We hope by being more inclusive, this will help achieve wider acceptance for people with disabilities.’
Joseph’s mum, Karen, says that she’s ‘immensely proud’ of her son and that the campaign’s message of ‘inclusion and diversity out there… Read the full story