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How to get EVERYTHING you want from the Alexander Wang for H&M collection

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Alison Lynch queue
I’ve been there – this was the relatively calm queue at 8am outside the Bond Street store last year for the Isabel Marant launch (Picture: Alison Lynch)

As a veteran of several H&M designer collaborations – Jimmy Choo in ’09, Marni back in 2012, and Marant last year – I feel sufficiently qualified to offer advice on how to shop the must-have range this autumn: Alexander Wang for H&M.

While accepting that this collection probably won’t have the mass appeal of the Isabel Marant greatest hits range, the fact it’s already been seen on the back of Rihanna and is the most high profile high street launch of the year, means competition will still be fierce when it hits shops this Thursday (November 6).

So,… Read the full story


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