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Adidas launches new Pharrell Williams collection inspired by Holi festival

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Adidas Pharrell Williams collection Hu Holi
(Picture: Adidas)

Adidas are releasing their next collaboration with Pharrell Williams, inspired by Holi festival.

It’s a Hindu festival celebrating the triumph of good over evil, and the coming of spring, where revellers gather in the streets to throw brightly coloured powder at each other.

The Adidas collection comprises trainers, tennis shoes and apparel, and is splattered with bright colours, as you’d expect for a Holi themed drop.

You might be interested in a couple of very vibrant takes on the NMD trainer – remember Pharrell’s Chanel version? Good (overpriced) times.

The musician and Adidas took a trip to Jaipur… Read the full story


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