Success isn’t about never making mistakes – it’s about how you recover from them.
Take note from ASOS, who, yes, messed up, but recovered in a brilliant way.
ASOS managed to print 17,000 packaging bags with a rather prominent typo on them.
Their slogan, ‘discover fashion online’, had the word ‘onilne’ instead of ‘online’.
Not exactly what you want when you’re positioning yourself as a massive digital fashion brand that knows all about tech-y stuff. Being unable to handle a keyboard does make people doubt your abilities.
Now, ASOS could have pretended this hadn’t happened. Most people probably wouldn’t have noticed anyway, right? And any snarky tweets about the brand’s… Read the full story