H&M is releasing a new modest clothing range today, just in time for summer.
In a bid to appeal to a wider global consumer, the high street brand is bringing out a two-part collection of long-sleeved, long-hemmed clothes.
It’s going to be called the LTD Collection, and it’s being launched in response to a customer-led increase of interest in modest clothing.
‘Today H&M is present in 69 markets, and we want to be diverse and inclusive to all the markets where we operate,’ H&M’s head of design, Pernilla Wohlfahrt, tells Glamour.
‘We want to be able to offer something for everyone.’