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Missguided is celebrating female ‘flaws’ in their latest campaign

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(Picture: Misguided)

Diversity and body positivity has never been so on trend as it is right now.

But Missguided seems to be a brand which is more committed than most to championing positive body image.

In its latest campaign, the brand is championing female ‘flaws’ and ‘imperfections’ by featuring a number of models with unique features.

#InYourOwnSkin is full of crop tops, bandeaus and body-cons (class Missguided), worn by Joanne, a plus-size model with albinism, and Isabella with scars across her arm and back which she got after being caught in a house fire.

Mariana, who was born with a large birthmark on her face, also features in the campaign as… Read the full story


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