Today, the average supermodel’s Instagram feed is probably the best indicator of the increasingly blurry line between fashion and fitness.
Compared to the hedonistic supers of the 90s, today’s top models are far more likely to be snapping a selfie in their favourite workout gear (green juice in hand) than wielding a cigarette a la Kate Moss.
Tellingly, Nike have just featured the supermodel Karlie Kloss in their latest womenswear campaign, breaking their long-lasting habit of only using athletes to front their campaigns.
Karlie, with her ballet background and enthusiastic, fitness-infused instagram feed, is the perfect ambassador for the idea that it’s fashionable… Read the full story