It seems I’m not the only one who’s been reduced to tears in the H&M changing room trying to make the biggest pair of jeans in the shop go over my thighs.
The retailer’s sizing has been a massive point of contention online for a while now, and finally they’re realising that they have to do something about it.
H&M are now going to be making their sizes bigger so they fall in line with existing UK size guidelines.
Its previous measurements were one size behind – so a 12 in H&M would be the same as a 10 elsewhere. This clearly hasn’t gone unnoticed.