Rihanna is proving herself a serious business force to be reckoned with – and her latest fashion venture has got us all incredibly excited.
Her new fashion line with LVMH, Fenty, has been shrouded in secrecy and rumour – but now we can finally have a look at every single item in the collection with the release of an exclusive look book.
As CEO and artistic director, Rihanna’s influence has inspired every single design, and the looks are almost instantly recognisable as the pop star’s signature style.
The designs themselves are gorgeous. Think luxe streetwear with an almost military edge.
There are 18 pieces included in the line, and we love the boxy, over-sized vibe, as well as the clever blending of contrasting textures and elegant tailoring.
Standout looks include a corseted Japanese denim mini dress, a cotton canvas blazer with a coordinating bumbag and oversized sunglasses.
Rihanna told the New York Times that her fashion line would be, ‘as disruptive as possible. The brand is not traditional. There is no runway show. It’s a new way of doing things because I believe that this is where fashion is going to go eventually.’
Rather than launch the collection in the traditional way – on tiny runway models – she gave the world their first look at the line wearing the outfits herself in a series of Instagram posts. And it worked – we’re hooked.
The first instalment of Fenty clothes goes on sale on 29 May – but you might need a bit of time to save up.
We don’t actually have the specific costs for each item, but according to Vogue, Fenty’s signature shades will start at $420 (£333), and shoes will be upwards of $600 (£475).
Ouch. Might be time to raid that savings account.
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