The main downside to shopping online is not being able to try before you buy, and this problem is particularly annoying when models aren’t that representative.
ASOS have been one of the brands putting the spotlight on all sorts of bodies recently, and are garnering praise as a result.
It’s not just that they’re showcasing a wider range of sizes either, but that they’re not retouching the so-called ‘imperfections’ that we all have – whether it’s stretch marks, veins, rolls, or differences in pigmentation.
One Twitter user posted some screenshots of models for the clothing company, thanking them for ‘keeping it real’ by staying away from the Photoshop.
In the photos, the women look amazing, but aren’t altered to the point where it’s impossible for customers to get an idea of how the clothes might look on themselves.
thank you for keeping it real @ASOS pic.twitter.com/P7KUBpv4QQ
— 𝖙𝖍𝖆𝖙 𝖇𝖎𝖙𝖈𝖍 🦋 (@badgaldegu) May 27, 2019
It’s not the first time the retailer have had similar comments after a bikini photo-shoot showing different angles (albeit with a very slim, white model) went viral.
They were also commended for starting a line of clothing that’s inclusive for disabled people, and another than fits those with larger breasts.
In general, the fashion industry has a long way to go before every body is represented, but it’s definitely a start.
Missguided and Boohoo have also left stretch marks on their models in the past, with social media full of thanks for finally showing more of what we’d expect if we were down the pool or beach with our friends.
Here’s some of the things people have commented:
Just want to take a moment to thank @asos for their continued commitment to showing their clothes on models of all shapes and skin tones, without removing the rolls, blemishes, and stretch marks that naturally occur on, you know, the cool human bodies that we all inhabit. pic.twitter.com/gMUOedv6zW
— Makenzie Peecook ✨ (@not_makenzie) June 4, 2018
Sometimes I'll go on the @ASOS lingerie website not even to buy anything, but just to bask in the magnificence of real, unretouched bodies like my own being celebrated and represented by a major brand. ASOS, you a real one for this. pic.twitter.com/QNKBekwUK8
— Sarah McGonagall (@sarahmcgbeauty) January 18, 2018
Living for these ASOS shots and in love with all the models. These photos feel important – no MySpace angles, no sacks with arm holes, no hiding away the parts we are told are unflattering.. just beautiful bodies 💜⚡️💥🌈 pic.twitter.com/WJuYtLxIPR
— the bad guy, duh (@anygirlfriday) March 18, 2018
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