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Selfridges is introducing a unisex shopping concept

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File photo dated 22/07/11 of Selfridges in London's Oxford Street as Selfridges and a Sussex farmer are to be prosecuted for selling "raw" milk in the department store's food hall, the Food Standards Agency (FSA) said. PA Wire/Press Association Images
Selfridges are saying goodbye to style stereotypes (PA Wire/Press Association Images)

For six weeks, Selfridges will be introducing a gender neutral shopping experience. The Oxford Street store will be merging its separate women’s and men’s departments over three floors.

As well as allowing us to ‘shop and dress without limitations or stereotypes’ as the store suggests, we’re thinking this is ideal if you and your boyf are keen on buying some snazzy shared outfits, or want to choose coordinating clothes without having to dash back and forth between floors. Win, win.

Launching in mid-March, the Agender… Read the full story


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