After getting another telling off from the Advertising Standards Authority this week for sexualised images of young models, American Apparel appears to have gone the other way and is erasing all nipples and pubes from its site.
Following the appointment of new CEO Paula Schneider in January this year, the brand has sought to distance itself from the provocative, ‘sex obsessed’ imagery that was typical of former CEO and founder Dov Charney’s tenure.
Schneider spoke to Bloomberg last month about the brand’s image: ‘It doesn’t have to be overtly sexual. There’s a way to tell our story where it’s not offensive,’ she said.
‘It has to be a… Read the full story