New York based lingerie brand Adore Me, have claimed that when it comes to flogging undies, customers prefer curvy brunette models.
The company created three television adverts – one featuring a group of blonde models, another a group of brunette models, and the third centred around one plus-size brunette model.
They then used A/B testing, a common marketing strategy in which consumers are shown different adverts, and then their buying habits are then analysed to find out which look or style they prefer.
What Adore Me discovered was pretty surprising.
MORE: Why size has nothing to do with sex appeal