Lululemon, the yoga brand loved by yummy mummies everywhere, is now focusing on winning over the male customer.
And, guys, they’ve got your all-day comfort and, er, performance in mind apparently. Which is why they created the anti-ball crushing (ABC) trousers.
According to the product description, the clever engineering ‘gives you and the family jewels room to breathe.’
They also boast a wide panelled gusset and four-way stretch Warpstreme™ fabric, which makes them ‘commute, travel and sweat-ready’. Sweat-ready? How divine.
