An important reminder to any brand making a slogan t-shirt: Check whatever you’re writing on there.
Check it for spelling mistakes. Check to see if there’s any way it could be considered offensive. Go and show it to a panel of regular people who don’t work for you.
Because when you don’t do these things, sh*t like this happens. Sh*t like Forever 21 selling a men’s t-shirt that’s been accused of promoting rape… Read the full story