Why didn’t we think of this?
Some genius decided to announce the launch of a capsule Mark Zuckerberg collection for H&M this April Fools’ Day and they really went the extra mile.
They created a website, a convincing back-story, and on brand marketing for the launch, which looked uncannily like the usual designer collaborations that cause chaos and queues every autumn at H&Ms across the world.
The concept is all based around the Facebook founder’s very minimal wardrobe of grey T-shirts and dark jeans.