Clothing brand Urban Outfitters has been accused of using the deaths of students at Kent State University for financial gain after what some are claiming to be a ‘viral marketing ploy’ caused outrage on social media.
The company posted – then quickly removed – a ‘blood-stained’ vintage Kent State sweatshirt on their website, apparently referencing a 1970 campus protest that saw the Ohio National Guard open fire on college students, leaving four dead and nine more wounded.
Shoppers were shocked to discover the item at the weekend, which came with the description: ‘Washed soft and perfectly broken in, this vintage Kent State sweatshirt is cut in a loose,… Read the full story