A lesson to all clothing brands everywhere: maybe don’t schedule your super-positive tweets for the day the results of a major political event are announced?
Dorothy Perkins has, erm, lightened the mood a bit following the announcement of Brexit by slightly mistiming a sweet little tweet.
This morning they tweeted the following: ‘Woo! Who has that #FridayFeeling? x’ (plus some joyful emoji).
Which could have been a lovely bit of classic WOO IT’S THE WEEKEND social content. Except people definitely did not have that #FridayFeeling today. They did not have that #FridayFeeling at ALL.