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Everyone’s loving the models in Nike’s new inclusive sports bra campaign

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nike body positive inclusive campaign Instagram
Yes. (Picture: Instagram/Nike)

It shouldn’t be a big deal when brands use models that aren’t white and ultra slim.

But when so few fashion companies are stepping out of what’s so long been the norm, any brand actually including a diverse range of women to represent its range deserves praise.

We get genuinely excited when it happens. Why? Because seeing yourself represented in any way is important. It’s powerful.

So well done to Nike. Their new campaign is inclusive, using models that aren’t just sample sizes with six packs. But what’s even more worthy of praise is the fact that they’re not blowing their own trumpet, shouting out ‘plus-size’ terminology, or… Read the full story


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