Gap has been accused of everyday sexism after sharing the promotional shots for its new toddler range online.
In one image, a little boy is seen modelling grey tracksuit bottoms and a navy Einstein T-shirt under the strapline: ‘The Little Scholar: Your future starts here’.
Contrast this with the picture of a little girl in a cream jumper and black bottoms, with the headline: ‘The Social Butterfly: Chambray shirts + logo sweaters are the talk of the playground’.
The new ad campaign, which currently appears on the Gap UK website, was spotted by PsychScientists Andrew and Sabrina, who called them out for ‘everyday sexism’.