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Research shows women are now buying more trainers than heels

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She knows what’s up (Photo: Timur Emek/Getty Images)

Wearing a pair of heels used to be seen as the ultimate symbol of femininity, but times are a-changing and women are realising that actually – a lot of the time – they’re pretty damn uncomfortable.

Granted, heels look great, but on any given day, you’ll always see at least one woman struggling to walk along the street in her heels and it makes you wonder why she doesn’t just get herself a nice pair of flats and be done with it.

But it seems like many women are doing just that, with a new study from consumer analyst Mintel shows that women have been buying more trainers than heels for… Read the full story


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