Fashion houses are known for releasing ridiculously named fragrances. Often, they sound like team names from The Apprentice. Others are just plain awkward (‘Intimately Beckham’ anyone?).

So it’s hardly surprising that shoppers at the Westfield Shopping Centre in White City have mistaken a sign instructing customers to use an escalator for a perfume ad.
The unfortunate placement of ‘by Prada’ underneath the centre’s advice is reminiscent of other adverts which place the label name underneath the perfumes.
The Westfield notice advises shoppers to ‘Please use the escalator by Prada’ – next to… Read the full story