Squint a bit and you could be looking at Jamie Dornan, Mr Christian Grey himself, in his Calvin Kleins.
But, get a little bit closer and you’ll see it’s a budget (though still easy on the eye) Dornan-a-like and, instead of CK written round the waistband, they read ‘Just call me sir’. Hmm.
Yep. We’ve had Fifty Shades wine, jewellery, sex toys (obvs) and, err, teddy bears, and now comes the official E.L. James-designed, Christian Grey-inspired pants for the men of Britain, available exclusively at Tesco.