We’re a nation of viral coat wearers – which are usually from Zara.
Remember that khaki jacket with the leather sleeves? Remember the navy coat with the studded sleeves?
Remember the printed blue and white three-quarter length coat from this summer?

Well there’s a new viral jacket in town.
This £76 puffer from Urban Outfitters has become so ubiquitous that it’s even got its own Instagram account, called That Puffa.
It’s part of the label’s Light Before Dark range and comes in a variety of colours, including rose, blue and black.
But everyone knows that the green… Read the full story