‘Hipsters avoid labels and being labelled. However, they all dress the same and act the same and conform in their non-conformity,’ observed blogger Julia Plevin in 2008.
So, *adopts Carrie Bradshaw style voice* how come, when hipsters are trying so damn hard to look different, they still all end up wearing the same skinny jeans, flat caps, flannel shirts while riding a silly bike and sipping a flat white?
It’s a question that was clearly troubling Jonathan Touboul, a mathematical neuroscientist at the Collège de France in Paris, so he wrote a paper on it called ‘The Hipster Effect: When Anticonformists All Look the Same.’
He has used maths to explain what happens, concluding: