Victoria’s Secrets. JD Williams. Both underwear retailers with pants to shift. Both trying to find ways of advertising their (under)wares.
Victoria’s Secrets, subscribing to that well known concept of selling a slice of a lifestyle that doesn’t really exist, employed a campaign of the ‘perfect’ body (supposedly the name of their latest product rather than what you will become should you wear it, or indeed a comment on what ‘perfect’ is), the inverted commas no doubt their ultimately unsuccessful attempt to suggest that neither of these things is really the case.
To 21,250 and counting people though, Victoria’s Secrets implication that a woman isn’t perfect unless she is wearing their (matching, sexy) underwear or is in possession of a tall slim frame… Read the full story